#Food
Packaging, Branding & Marketing Workshop

Enhance Shelf Life, Drive Sales & Make your food Brand Popular.

Duration

2 Weekends

Start Date

12-10-2024

Fees

₹ 4,000

Mode

Online

Learn various strategies for Packaging, Branding & Marketing

Get In-depth Insights on starting & growing business in food sector

Access to Pan India Community of Food Sector Entrepreneurs

Learn from Industry experts with case studies of popular brands

Importance of
#Food Packaging, Branding & Marketing Workshop

Gain knowledge of various Food Packaging, Branding & Marketing Techniques.

Get to know about various opportunities for Startups .

Learn A to Z about branding & Marketing Techniques.

Learn Strategies of popular brands and market leaders with case studies.

#Syllabus

What will you learn?

Module 1: Introduction to Food Packaging

  • Role of Packaging, it’s Functions & Selection Criteria
  • Various Food Packaging Concepts - Active, Passive, Intelligent & Smart packaging
  • Consumer Psychology in Packaging Design

Module 2 : Food Packaging Materials

  • Selection criteria for Food Packaging materials
  • Types of food packaging materials - Paper and Cardboard, Metal, glass, wood, Plastic
  • Types of machinery used in the packaging process - fillers, sealers, labelers

Module 3: Shelf Life of Food Products

  • Factors Affecting Shelf life - Intrinsic & Extrinsic factors
  • General & Industrial ways to Increase Food Shelf Life
  • Effect of various Processes in shelf life of Products

Module 4 - Packaging for Different Food Categories

  • Perishable vs. Non-Perishable Products
  • Packaging for Dehydrated, frozen & RTC, RTE food products
  • Labeling Regulations and Requirements

Module 5 - Advancements Food Packaging Industry

  • Latest Developments Impacting the Food Packaging Industry
  • Automation in Packaging Lines
  • Use of biodegradable, recyclable, and reusable materials

Module 6 : Retail Visibility Strategies

  • Shelf Placement & Product Display Techniques
  • Increasing Visibility in Supermarkets & Retail Chains
  • Partnering with Retailers for Promotions

Module 7 : Visual Merchandising & Store Design

  • Creating Impactful Point-of-Sale Displays
  • Engaging Consumers through Storefront Design
  • Maximizing Product Appeal through Packaging & Merchandising

Module 8 : Sales Growth Techniques

  • Cross-Selling & Upselling Strategies
  • Data-Driven Sales Optimization
  • Building a Loyal Customer Base through Branding & Packaging Innovation

Module 9 : Creating Retailer & Distribution Network

  • How to build a Retailer & Distribution Network?
  • Sales & Marketing Strategies for food products
  • Innovative ways of Branding & Marketing & Product Placement

Module 10 : Marketing

  • Retail Marketing
  • Retail Merchandising and its types
  • 6P's of Food Product Marketing
    • Product
    • Price
    • Place
    • Promotion
    • People (Customer)
    • Process
  • What is your vision / Mission statement?

Meet the #Expert

This workshop is mentored by

Time is running out,
Grab your spot #NOW

  • Hours
  • Minutes
  • Seconds

#Why this Workshop?

Opt for this workshop to

Drive Sales & Grow your food business with unique insights about food packaging, Branding & Marketing with practical guidance through case-studies from Industry experts.

Additional#Benefits

What to expect on completion of course?

Live interactive online session with host support

Lifetime Access of Workshop Recordings & Study Material

Limited batch size of 30 participants

Handholding support after the workshop

#Testimonials

From our Participants' Experience


Premkumar Mane

Mr.Premkumar Mane

Kamal Kumar

#FAQs

From our Participants' Experience

A) We will provide a access to community of entrepreneurs of food sector & also our mentors will guide you after training also.

A) Live sessions conducted in 2 weekend ( Saturday & Sunday between 11AM to 2PM ) & also we will provide recordings of all sessions

Registration Form

Course Fees
Live Online: 4000
11:00 AM-02:00 PM
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