food-packaging-branding-marketing-workshop

#Syllabus

What will you learn?

Module 1: Introduction to Food Packaging

Role of Packaging, it’s Functions & Selection Criteria
Various Food Packaging Concepts - Active, Passive, Intelligent & Smart packaging
Consumer Psychology in Packaging Design

Module 2 : Food Packaging Materials

Selection criteria for Food Packaging materials
Types of food packaging materials - Paper and Cardboard, Metal, glass, wood, Plastic
Types of machinery used in the packaging process - fillers, sealers, labelers

Module 3: Shelf Life of Food Products

Factors Affecting Shelf life - Intrinsic & Extrinsic factors
General & Industrial ways to Increase Food Shelf Life
Effect of various Processes in shelf life of Products

Module 4 - Packaging for Different Food Categories

Perishable vs. Non-Perishable Products
Packaging for Dehydrated, frozen & RTC, RTE food products
Labeling Regulations and Requirements

Module 5 - Advancements Food Packaging Industry

Latest Developments Impacting the Food Packaging Industry
Automation in Packaging Lines
Use of biodegradable, recyclable, and reusable materials

Module 6 : Retail Visibility Strategies

Shelf Placement & Product Display Techniques
Increasing Visibility in Supermarkets & Retail Chains
Partnering with Retailers for Promotions

Module 7 : Visual Merchandising & Store Design

Creating Impactful Point-of-Sale Displays
Engaging Consumers through Storefront Design
Maximizing Product Appeal through Packaging & Merchandising

Module 8 : Sales Growth Techniques

Cross-Selling & Upselling Strategies
Data-Driven Sales Optimization
Building a Loyal Customer Base through Branding & Packaging Innovation

Module 9 : Creating Retailer & Distribution Network

How to build a Retailer & Distribution Network?
Sales & Marketing Strategies for food products
Innovative ways of Branding & Marketing & Product Placement

Module 10 : Marketing

Retail Marketing
Retail Merchandising and its types
6P's of Food Product Marketing

Product
Price
Place
Promotion
People (Customer)
Process

What is your vision / Mission statement?

Meet the #Expert

This workshop is mentored by

Dr. Kishor K Gajrani

Assistant Professor at IIIT Kancheepuram.

Dr. Kishor Kumar is a Ph.D. Holder in Manufacturing, Indian Institute of Technology, Guwahati, India. He briefly worked at IIT Bombay for 20 months Also, he is Co-Editor of the book titled "Biodegradable Composites for Packaging Applications".He has trained hundreds of entrepreneurs in the food packaging industry and has connects with all Suppliers and Manufacturers all over India.

Time is running out,
Grab your spot #NOW

#Why this Workshop?

Opt for this workshop to

Drive Sales & Grow your food business with unique insights about food packaging, Branding & Marketing with practical guidance through case-studies from Industry experts.

Additional#Benefits

What to expect on completion of course?

Live interactive online session with host support

Lifetime Access of Workshop Recordings & Study Material

Limited batch size of 30 participants

Handholding support after the workshop

Join to Wait List

#Testimonials

From our Participants' Experience

Premkumar Mane

Mr.Premkumar Mane

Kamal Kumar

#FAQs

From our Participants' Experience

A) We will provide a access to community of entrepreneurs of food sector & also our mentors will guide you after training also.

A) Live sessions conducted in 2 weekend ( Saturday & Sunday between 11AM to 2PM ) & also we will provide recordings of all sessions

#Food
Packaging, Branding & Marketing Workshop

Enhance Shelf Life, Drive Sales & Make your food Brand Popular.

Learn various strategies for Packaging, Branding & Marketing

Get In-depth Insights on starting & growing business in food sector

Access to Pan India Community of Food Sector Entrepreneurs

Learn from Industry experts with case studies of popular brands

Who Should Do This #Workshop?

Join the workshop if you are

Gain knowledge of various Food Packaging, Branding & Marketing Techniques.

Get to know about various opportunities for Startups .

Learn A to Z about branding & Marketing Techniques.

Learn Strategies of popular brands and market leaders with case studies.

#Syllabus

Meet the #Expert