#Food
Packaging, Branding & Marketing Workshop

Enhance Shelf Life, Drive Sales & Make your food Brand Popular.

Duration

2 Weeks

Start Date

07-08-2024

Fees

₹ 4,500

Mode

Online

Learn various strategies for Packaging, Branding & Marketing

Get In-depth Insights on starting & growing business in food sector

Access to Pan India Community of Food Sector Entrepreneurs

Learn from Industry experts with case studies of popular brands

Importance of
#Food Packaging, Branding & Marketing Workshop

Gain knowledge of various Food Packaging, Branding & Marketing Techniques.

Get to know about various opportunities for Startups .

Learn A to Z about branding & Marketing Techniques.

Learn Strategies of popular brands and market leaders with case studies.

#Syllabus

What will you learn?

Module 1: Introduction to Food Packaging

  • Role of Packaging, it’s Functions & Selection Criteria
  • Various Food Packaging Concepts - Active, Passive, Intelligent & Smart packaging

Food Packaging Materials

  • Selection criteria for Food Packaging materials & Types of food packaging materials - Paper and Cardboard, Metal, glass, wood, Plastic
  • Food Packaging Process
  • Various types of machinery for food packaging

Module 2 : Shelf Life of Food Products

  • Factors Affecting Shelf life - Intrinsic & Extrinsic factors
  • General & Industrial ways to Increase Food Shelf Life
  • Effect of various Processes in shelf life of Products

Advancements Food Packaging Industry

  • Latest Developments Impacting the Food Industry
  • Current Scenario of Packaging & future of food packaging Industry

Module 3 : Branding

  • What is a Brand?
  • Why does the product need branding?
  • How does branding help?
  • What are the drivers?
  • Branding ideas & case studies of popular brands

Module 4 : How To Promote Branding?

  • How to get prominence?
  • Visual Merchandising
  • Retail Merchandising
  • How does the Branding category help?

Module 5 : Visual Merchandising

  • Why we need Visual Merchandising
  • Types of Visual Merchandising
  • Zoning Logic
  • Visual Merchandising in the store
  • How to create a zone?

Module 6 : Retail Visibility

  • How to identify & target the right customer for your food product?
  • How to tap B2B or B2C Segment?
  • Product placement
  • Category management

Module 7 : Marketing

  • Retail Marketing
  • Retail Merchandising and its types
  • 6P's of Food Product Marketing
    • Product
    • Price
    • Place
    • Promotion
    • People (Customer)
    • Process
  • What is your vision / Mission statement?

Module 8 : Digital Marketing

  • Digital Marketing Trends for Food Industry
  • How to use Social Media Ads in Food Industry
  • Understanding all platforms to market your product Digitally
  • Case studies of Successful Food brands & their campaigns

Module 9 : Creating Retailer & Distribution Network

  • How to build a Retailer & Distribution Network?
  • Sales & Marketing Strategies for food products
  • Innovative ways of Branding & Marketing & Product Placement

Meet the #Expert

This workshop is mentored by

Time is running out,
Grab your spot #NOW

  • Hours
  • Minutes
  • Seconds

#Why this Workshop?

Opt for this workshop to

Drive Sales & Grow your food business with unique insights about food packaging, Branding & Marketing with practical guidance through case-studies from Industry experts.

Additional#Benefits

What to expect on completion of course?

Live interactive online session with host support

Lifetime Access of Workshop Recordings & Study Material

Limited batch size of 20 participants

Handholding support after the workshop

#Testimonials

From our Participants' Experience


Premkumar Mane

Mr.Premkumar Mane

Mohini Gurav

Kamal Kumar

#FAQs

From our Participants' Experience

A) Live session timing will be evening 7 pm - 8:30 pm & also we will provide recordings of all sessions

A) We will provide a access to community of entrepreneurs of food sector & also our mentors will guide you after training also.

Registration Form

Course Fees
Live Online: 4500
07:00 PM-08:30 PM
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